Guy Shahine's Blog

Seattle Times article about startup culture at Microsoft

I had a chance to meet with Janet Tu from the Seattle times newspaper to talk about how Microsoft is shifting the culture to be more innovative and quick similar to a startup culture.

The article “Startup culture stirring at Microsoft” turned out to be fantastic.

2021362211

Here are the sections where I was mentioned:

Guy Shahine works at a multibillion-dollar company that has dominated the software industry for decades and has nearly 98,000 employees worldwide.

Yet, he insists, he also works at a startup.

Shahine, in Microsoft’s Online Services Division, believes a just-launched project his Bing Advertising team is working on — linking customers’ credit cards to discount deals offered by restaurants and retailers — is essentially a startup.

“We have these ideas out there that, to some people, might sound awesome, and, to others, they think might not work out,” he said. “The only way to know is to put out those ideas, see how the market, how the customers, react to them. It’s all about experimenting, learning from those experiments, iterating.”

and…

Acting on idea

Shahine, a development lead with Microsoft’s Online Services Division, is working on Bing Offers Card-Linked, which electronically links a user’s credit card with discount deals featured on Bing Offers. When someone purchases a deal, the discount is automatically applied to their credit-card statement.

That means the user doesn’t have to carry easily misplaced coupons; or, if the offer is for 50 percent off if a customer spends $20 at a certain retailer, the offer is automatically redeemed when you ring up $20 at checkout.

“The idea was about how we can make this simpler, more customer-friendly,” Shahine said.

There were questions team members didn’t have answers to, he said, such as whether they should first attract merchants or customers. So they decided to just try putting the idea out there and getting a pulse on what works and what needs changing. Card-Linked is now up on the Bing Offers beta site.

Bing Offers, which also will be featured on Outlook.com and Skype (for customers who use the no-fee version of the service), is an example of how the company is integrating its products.

Such collaboration “is a rallying cry. We all feel it,” said Ben Gilbert, who runs The Garage, Microsoft’s initiative to encourage innovation among employees.”

Thank you Janet for this great opportunity to be featured in one of your articles.

Here’s a link to the article

http://o.seattletimes.nwsource.com/html/businesstechnology/2021362205_microsoftstartupxml.html

text only: http://seattletimes.com/text/2021362205.html